Here’s our interview with Rey Pasinli, an Ex-Rocket Scientist who turned into an eCommerce Engineer and Executive Director of Total-Apps Inc., about his rules for success.

Rey is one of the country’s leading experts in evolving social commerce trends and technologies, collaborating with over 10,000 internet merchants in his fifteen years of internet experience. He holds a Bachelor of Science in Mechanical Engineering from California State University Fullerton and an MBA from Pepperdine University.


Rey Pasinli’s Background

Rey Pasinli has been a key speaker at prominent internet marketing and payment processing summits throughout the United States and consistently stays on the cutting edge of emerging web-based technologies. His journey is a testament to the power of adaptability, continuous learning, and the pursuit of passion both in professional and personal spheres.


Rey’s life and career exemplify a remarkable transition from aerospace engineering to becoming a leading expert in e-commerce and payment technologies. He initially worked on high-profile aerospace projects including the F-22 Raptor and the International Space Station. Dissatisfied with the corporate engineering world, he pivoted to e-commerce during the dot-com era, ultimately founding Total Apps and working with over 70,000 clients. Rey Pasinli’s career is marked by innovation in payment processing and a commitment to leadership and mentorship. He makes significant contributions to the industry while maintaining a balanced and fulfilling personal life.


Rey Pasinli Questions and Discussions

Here’s a bullet-point summary of the questions and discussions from our interview with Rey Pasinli:

1. Introduction and Background

  • Rey Pasinli’s transition from aerospace engineer to e-commerce expert.
  • His academic background in Mechanical Engineering and MBA.
  • Work experience on projects like the F-22 Raptor and International Space Station.

2. Career Shift

  • Disillusionment with corporate engineering and the desire for a more dynamic career.
  • Transition to e-commerce during the late 1990s dot-com era.
  • Insights into the early internet boom and the importance of understanding consumer behavior.

3. E-commerce and Payment Processing

  • Founding Total Apps and becoming an expert in payment processing technologies.
  • Working with over 70,000 internet merchants.
  • Development of a PayPal-like engine with 1.6 million lines of code.

4. Mentorship and Leadership

  • Importance of making and learning from mistakes in entrepreneurship.
  • Mentorship of three young professionals to take over his business.
  • Advocacy for training and proper hiring practices using DISC assessments.

5. Personal Life and Work-Life Balance

  • Emphasis on maintaining a fulfilling personal life alongside professional achievements.
  • Daily routines including physical activities like surfing and gym workouts.
  • Importance of goal setting, both short-term and long-term.

6. Engagement and Employee Management

  • Techniques for fostering employee engagement and ownership.
  • Regular one-on-one meetings to build accountability and align goals.
  • Strategies to ensure employees are in roles suited to their strengths.

7. Current Focus and Future Plans

  • Mentoring and advising startups in disruptive technologies.
  • Focus on enjoying life, mentoring others, and contributing to new ventures.
  • Transitioning business responsibilities to spend more time on personal interests and family.


Rey Pasinli’s current focus is on multiple projects and initiatives that promote growth and achieve impactful results. One significant aspect of his current efforts is outlined in the RPM (Rapid Planning Method) workbook which is part of his training sessions. He emphasizes the importance of consistent planning and execution through well-defined projects. These projects are structured using the RPM methodology, focusing on capturing ideas, creating detailed plans, and committing to scheduled actions to achieve meaningful results.

If you want to work with Rey Pasinli and have structured planning methods to drive personal and professional growth, emphasizing actionable steps and continuous improvement, go to https://www.total-apps.com.

Onward and Upwards,


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